In my opinion Social Media Marketing or SMM is marketing to highly targeted and precise communities and individuals thru web 2.0 properties that foster that formation formation of these networks. Some platforms that can not be ignored are Facebook, Twitter, Pinterest, Youtube and Google.
In terms of how you actually go about doing it, that is a very long answer that would probably be outdated by the time I recounted it to you. Therefore bookmark this page as I will be writing weekly posts on how you can execute a sound Social Media Marketing strategy for yourself or your business. Long past are the days where having a Facebook page and maybe Linking up with a few co-workers on Linked-In was sufficient. Now with companies using social media background checks and depending more and more on the Internet and Social Media it is our turn turn to shine. So sit back, rub your over used wrist and get ready to make the maddeningly confusing world of SMM a little more manageable and lot more profitable.
I am humbled on a daily basis by the wisdom shown by A. Einstein when he said, "The more I learn, the more I realize how little I know."